منابع مشابه
Comparing the diversity of information by word-of-mouth vs. web spread
Many studies have explored spreading and diffusion through complex networks. The following study examines a specific case of spreading of opinions in modern society through two spreading schemes – defined as being either through ‘word-of-mouth’ (WOM), or through online search engines (WEB). We apply both modelling and real experimental results and compare the opinions people adopt through an ex...
متن کاملA Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
I a viral marketing campaign, an organization develops a marketing message and encourages customers to forward this message to their contacts. Despite its increasing popularity, there are no models yet that help marketers to predict how many customers a viral marketing campaign will reach and how marketers can influence this process through marketing activities. This paper develops such a model...
متن کاملSpread the word. Word of mouth is a powerful, but often undervalued, marketing strategy---here's how to harness it.
W hile woRd-of-mouth mARketing has always been available to marketers, it tends to be dismissed and undervalued as a legitimate strategy. check the index of any marketing or public relations textbook —a description of WOM is usually just a paragraph to a few pages long, if it’s included at all. More often than not, such a mention tends to focus squarely on the consequences of negative WOM witho...
متن کاملWord-of-mouth learning
This paper analyzes a model of rational word-of-mouth learning, in which successive generations of agents make once-and-for-all choices between two alternatives. Before making a decision, each new agent samples N old ones and asks them which choice they used and how satisfied they were with it. If (a) the sampling rule is “unbiased” in the sense that the samples are representative of the overal...
متن کاملThe Effect of Word-Of-Mouth Advertisements on the Responses of Clients (Case Study: Mobile Operators)
Customer reviews in social media contain valuable electronic word-of-mouth (eWOM) information of products, which facilitates firms’ business strategy and individual consumers’ comparison shopping. This study examined the effects of eWOM motivations on customers’ behavioral intentions in the Mobile operators setting. eWOM advertising is very important because nowadays many customer buying decisi...
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ژورنال
عنوان ژورنال: Vital
سال: 2010
ISSN: 1741-7503,1741-7511
DOI: 10.1038/vital1288